Escentric Molecules:
How many times have you tried a perfume, only to find you love one aspect of it but not the others? If you could just take out a few notes, it would be your perfect personal scent?
Escentric Molecules celebrates just one of the scented world’s most used base notes—the sweet, velvety sandalwood-like Iso E Super—and by doing so, puts forth a radically different proposition: building two scents around a single aroma chemical normally just used in small concentrations. It’s never been done before.
For perfumer Geza Schoen, Molecule 01 is an uncompromising purist’s proposition. It is to perfume what Bauhaus is to Baroque. The design analogy is significant, because the Escentric series is a collaboration between Berlin-based Schoen and two visionary London operations: branding experts ThisCompany and the prize-winning MeCompany, whose pioneering graphic work encompasses everything from Bjork’s album sleeves to advertising campaigns for Lancome.
How many times have you tried a perfume, only to find you love one aspect of it but not the others? If you could just take out a few notes, it would be your perfect personal scent?
Escentric Molecules celebrates just one of the scented world’s most used base notes—the sweet, velvety sandalwood-like Iso E Super—and by doing so, puts forth a radically different proposition: building two scents around a single aroma chemical normally just used in small concentrations. It’s never been done before.
For perfumer Geza Schoen, Molecule 01 is an uncompromising purist’s proposition. It is to perfume what Bauhaus is to Baroque. The design analogy is significant, because the Escentric series is a collaboration between Berlin-based Schoen and two visionary London operations: branding experts ThisCompany and the prize-winning MeCompany, whose pioneering graphic work encompasses everything from Bjork’s album sleeves to advertising campaigns for Lancome.
