The Beautiful Mind Series
The launch of The Beautiful Mind fragrance series marks an unprecedented collaboration between a well-known nose, a renowned graphic design company – and an intellectual prodigy.
The goal was a scent that would appeal to head and heart, by connecting the mobility of the mind with the depth of memory. “An ode to summer and its memories,” is perfumer Geza Schoen’s description. “A refreshing sparkle followed by tropic flowers, luscious woods and musk.” Topnotes include magnolia bud, bergamot, mandarine, schinus molle and freesia. The heart is composed of osmanthus, rose oil, hedione and, most critically, notes of tiare absolute, extracted from a rare and expensive Tahitian flower. These floral absolutes give the scent a wonderful richness. The base of the fragrance is cedar, musk, sandalwood and cashmeran. Think of the way your mind edits the past into a series of vivid sense impressions.
A fragrance that celebrates the life of the mind with a lush appeal to the senses may seem a little paradoxical on the surface, but that in itself is perfectly in keeping with Geza Schoen’s ethos. Besides, he declares, “The Beautiful Mind is meant to remind us that a smart woman is a sexy woman.”
The launch of The Beautiful Mind fragrance series marks an unprecedented collaboration between a well-known nose, a renowned graphic design company – and an intellectual prodigy.
The goal was a scent that would appeal to head and heart, by connecting the mobility of the mind with the depth of memory. “An ode to summer and its memories,” is perfumer Geza Schoen’s description. “A refreshing sparkle followed by tropic flowers, luscious woods and musk.” Topnotes include magnolia bud, bergamot, mandarine, schinus molle and freesia. The heart is composed of osmanthus, rose oil, hedione and, most critically, notes of tiare absolute, extracted from a rare and expensive Tahitian flower. These floral absolutes give the scent a wonderful richness. The base of the fragrance is cedar, musk, sandalwood and cashmeran. Think of the way your mind edits the past into a series of vivid sense impressions.
A fragrance that celebrates the life of the mind with a lush appeal to the senses may seem a little paradoxical on the surface, but that in itself is perfectly in keeping with Geza Schoen’s ethos. Besides, he declares, “The Beautiful Mind is meant to remind us that a smart woman is a sexy woman.”
