ILIA Beauty was founded by the inspiration to create a connection between organic beauty and contemporary fashion. The combination of on trend pigments and super nourishing ingredients sets ILIA apart from the conventions of organic beauty.
The ethical-sustainable approach embodied in our products, are lled with up to 85% certi ed organic bioactive botanicals that nourish and rejuvenate the skin.
Our skin is our largest organ, and can absorb just about anything we put to its surface. ILIA is formulated with this in mind, and dedicated to creating the purest products possible that will perform. We strive to provide the highest quality of ingredients, sourced from organic suppliers around the world.
The quality of the product is mirrored in its packaging. All cream lip products are housed in a sleek recycled aluminum case. The signature aluminum lipstick component was a starting point for the brand and the basis for creating a product of quality from inside to out. Maintaining this visibility from start to nish was essential in being able to offer something new and unique to the beauty industry.

Made with up to 85% organic ingredientsSeveral shades made with 100% natural dyes
No synthetic fragrance or parabens
Made in a lab certified Gluten Free and Leaping Bunny 
Somebody recently said to me, that because it’s organic, it’s good for you, and it doesn’t matter if it doesn’t work as well as the mainstream stuff — I intend to change their mind.” 
ILIA was founded on the ideology of simplicity and transparency. The philosophy behind the now LA based brand grew from the curiosity of understanding the ingredients on the back of a lipstick box a few years prior by its founder, Sasha Plavsic. 
The discovery led to the realization that the organic color cosmetic industry was in need of a brand that could offer contemporary shades, sophisticated packaging and better product performance. With this in mind Sasha became committed to producing beauty products that women can love for their look and trust for their quality. 
The rst collection of Tinted Lip Conditioners launched in Vancouver, Canada, in 2011 with one formula and 6 shades. 
ILIA’s product line grew from six to 52 pieces in less than three years with a focus on lip care. The brand has quickly placed itself as a niche color cosmetic line available in over 18 countries globally.