Loewe



The world of scent
Loewe moved into the world of perfumes as a logical continuation of its essence. In an almost inevitable expansion of its creative universe, in 1972 it poured its limitless creativity, expertise and high expectations into selecting raw materials to breathe life into a balanced range of luxury fragrances.
Loewe believes that luxury, passion, sensuality and magic are what makes a perfume. Perfection far beyond fashion and fleeting trends. A faithful reflection of this philosophy, our understanding of luxury, from the creative passion of our bold curiosity, these are our fragrances.

The Perfumer
Emilio Valeros was born in Madrid and grew up surrounded by the traditional accoutrements of the perfumery world. He inherited his vocation from his father, who also worked in the perfume composition world.
When he finished school, he took a job in a chemical laboratory, and after successfully completing the selection processes he joined the fragrance world at Gal, a company that served as a launch pad for his international career as a nose. His mentor, Juan Echandía, gave him the opportunity to move to Grasse, the cradle of luxury French perfumery. He continued to train in Paris and worked with several multinational companies including IFF, Givaudan and Firmenich.

Emilio has been creating perfumes for Loewe for 22 years with an approach that carefully reflects the brand’s values. An approach that sees the perfumer’s job as a luxurious, philosophical act through he reveals his sensitivity through his creations.

Luxury raw materials
Loewe carefully selects each exquisite raw material used in its fragrances.
A complex, extremely delicate universe, capable of evoking dream-like sensations from the farthest flung corners of the world.
Loewe fragrances are enjoyed and perceived by all the senses. Because of this, our exclusive bottles are individually designed to transmit the essence of the treasures they hold. The entire process takes place in Spain and is entrusted to expert glass craftsmen. It is a painstaking, indispensible process, synonymous with the Spanish. 
A qualified technical team ensures that each manufacturing process is executed to perfection. The stability and exact colour of the fragrance and the ideal packaging are evaluated on the basis of luxury details. That’s Loewe’s savoir faire.